Wednesday, August 31, 2016

The virtual fitting service " Flickfit "

Tokyo-based Flickfit hope to improve shoe comfort with in-shoe scanners and pressure sensors to take readings of your feet. The 3D technology produces a wire-frame image of your feet is synced with either a tablet, smartphone or laptop.

Using this template, the key areas of comfort are highlighted in a "heat map" and the dimensions of shoes with the most comfortable fit are noted. Flickfit's technology is currently available at only one location in Tokyo ahead of its official release. The company is working at bringing the tech to department stores across Japan and plans are afoot (sorry for the pun) to make the technology available to online shopping.

Wednesday, August 10, 2016

Marion Parke: Shoe designer and former podiatrist

Marion Parke is a shoe designer and former [podiatrist determined to fill a niche in the market for "wearable" luxury heels. The former foot doctor and has called upon her years of experience practicing as a podiatric surgeon to create anatomically correct luxury high heeled shoes (her heels are never designed over 85mm or 3,3"). According to the designer, her Italian made shoes support the human foot.

Parke claims her knowledge of the anatomical structure, and function of the human foot gives her a distinct advantage over her rivals when it comes to designing her stylish footwear range. She incorporates subtle tilts and wedges into the shoe in-socks which help stabilise the elevated foot.

Marion Parke’s SS16 collection proved very successful with the fashionista and, she hopes her new collection, SS 17, will have the same impact.