Saturday, January 18, 2014

Stefano Furiani: New Crocs on the block

Crocs Inc., the Colorado-based company is set to launch a collection under the name of its designer, Stefano Furiani, hoping that it might be able to target a higher-fashion consumer. The new collection will include career pumps, flats, mules and ankle-strap thongs in a variety of colors. The shoeswill continue to include the Thermoplastic polyurethane (TPU) made uppers and Croslite footbeds. To separate the Furiani brand with Crocs, the new collection will not be sold in Crocs stores or on its website. Instead, the range will roll out with limited distribution at about 30 different stores and online retailers, including The Tannery in Boston, Harry's Shoes in New York, Sportie LA in Los Angeles and Delivery is planned to take place in March.