Friday, September 9, 2011

2011 Nike MAG: Charity Auction

Who could forget Marty Mcfly (Michael J. Fox ) in Back To The Future II with his light up kicks with their self locking lace system. Millions of fans of the movie and sneakerheads have been waiting with bated breath for Nike to produce these commercially. They even started an on-line petition which has now come to fruition and the shoes called Marty McFly Hyperdunks, are available, albeit on limited edition. The new shoes are not quite the same as the originals (which might disappoint some), but they do look very similar. The colourway of the air-pressurized auto-lacing mechanised shoes is as the originals with a grey base, speckled outsole, light blue highlights and the number 2015 stamped on the tongue. The subtle blue netting sets these apart from the other Hyperdunks and they demonstrate the new buzz in the footwear industy which is enduring and lightweight materials. Nike designer, Tinker Hatfield (shoe designer) and footwear innovator Tiffany Beers have recreated the footwear legend with the 2011 Nike MAG. These feature an electroluminescent outsole, space-age materials and have a rechargeable internal battery which is good for 3,000 hours. The kicks are not recommended for playing sports, but they will make for good blue chip investments. Previously Nike did patent a self lacing apparatus but that trechnology is still in the future. However and the new hyerdunks are supposed to be ‘as good as it gets’. The shoes have been endorsed by Kobe Bryant. Which is a strange choice since Bryant is not the most popular fellow in basketball and certainly no match for Michael Jordan. I am sure the lightweight kicks will lift him above all that. On Thursday the company released 1500 pairs for auction on eBay (150 pairs per day) and the money raised will go to the Michael J. Fox Foundation for Parkinson's disease research.

Thursday, September 1, 2011

God save my shoes

Director: Julie Benasra

The documentary explores the complex and often fascinating world of women and their relationship to their footwear. The originall idea came from for the film’s producer Thierry Daher ( “Just For Kicks” a history of sneakers through hip hop) who thought a psycho-social profile of woemn and their shoes would also be interesting. Thierry invited Julie to direct it and she travelled the world interviewing shoe lovers, designers and experts (but not me ?). On screen interviews include Elizabeth Semmelhak (curator at the Bata Museum), shoe designer, Christian Louboutin, shoe collector, Beth Shak, and burlesque dancer Dita Von Teese, among others. Interesting insight into the shoe psychology.