Saturday, November 13, 2010
Fashion blogs: Paradigm shift
A new study suggests that women's passion for killer heels has caused them to receive medical attention. Researchers say that a fifth of females polled have ended up twisting their ankle or tearing a tendon when wearing their heels. One third reported falling flat on their face as a result of their heels, with many damaging their teeth and breaking their wrists. The poll of 3,000 women, found other injuries sustained in the name of fashion include broken ankles and twisted knees. One cannot rule out other contributory factors such as too much of the singing syrup. Despite the warnings of the shoe police the ‘killer heel’ continues to be popular as stores continue to promote the skyscraper heel trend. New kid on the side walk is the platform heel or ‘Sky Heel’ Shoes. The combo footwear is a fashion platform shoe with up to 9 inch heels. Their popularity is in no short measure due to those fashion slaves who worship at the feet of Lady GaGa. However celebrities are having far less influence than previously according to experts (?) who believe the power of by blog idols like Carine Roitfeld and Emmanuelle Alt , Kate Lanphear and Giovanna Battaglia take over. New style savants blindly follow influential fashion blogs like Jak & Jil, Who What Wear and Citizen Couture. The prominent bloggers are also magnets to designers and mainstream American merchants, who have built marketing strategies around them.