Sunday, September 23, 2018

Drive for more shoemakers in the UK




The British Footwear Association, based in Northamptonshire, has set up an apprenticeship scheme to try to tempt people into the profession. The industry employs about 4,000 people in the UK and make six million pairs of shoes each year with almost half exported to other countries. In a fine pair of shoes there are between 200 to 300 processes and apprentices learn shoe making skills that will make them valuable employees. Firms across the country have signed up to offer apprenticeships, including some of the 22 shoemakers in Northamptonshire. The county was once the shoemaking capital of the world but due to increasing costs in the mid-20th Century, many manufacturing processes moved abroad. The remaining companies successfully divested into luxury handmade shoes around the world.


(Video Courtesy: Movieclips Published on Youtube Channel)


Monday, July 30, 2018

Bata the Shoemaker's Revolution




Bata the Shoemaker's Revolution Witness BBC World Service Bata was a Czech company which pioneered assembly line shoemaking and sold affordable footwear around the world. Its factory near London became key to its expansion. Dina Newman speaks to one of its senior engineers, Mick Pinion, about the company's remarkable history and how it shod millions in Africa and Asia.

Tuesday, July 17, 2018

tongue + chic exhibition at PHILLIPS




The tongue + chic exhibition will bring together an exciting selection of one-of-a-kind sneakers featuring collaborations with Trevor "Trouble" Andrew, KAWS, Daniel Arsham, Stash, Daniel "Mache" Gamache, theheyyman and Shantell Martin, among others. Curated by Elizabeth Semmelhack, Senior Curator at the Bata Shoe Museum in Toronto, in collaboration with Arnold Lehman, tongue + chic celebrates these utilitarian objects which have become highly coveted works that straddle the divide between fashion and art.

The exhibition is at PHILLIPS 450 Park Avenue, New York from 16 July – 31 August with viewing Monday-Friday 10am-6pm

Portraits Completed




Ogilvy Chicago had a brilliant campaign entitled "Portraits Completed", for the shoe polish brand Kiwi . Portraits Completed. won two prizes in Print and Publishing at the Cannes Festival in 2017. The award-winning campaign displayed the masterpieces with what the subjects might have been wearing on their feet.



(Video Courtesy: CasualVideoGinger Youtube Channel)


Monday, July 2, 2018

Thursday, June 28, 2018